Silence is deadly. Let’s break it.

Behind his smile, he’s struggling.

In Canada, suicide is the 2nd leading cause of death for men under the age of 50. Men make up 75 per cent of suicides. About 8 men die by suicide every day, more than 3,000 lives lost each year.

Help us fight stigma and build strength.

From June 1–15, join the #StepUpForHim challenge to raise awareness for men’s mental health. Walk, run, bike or hike; whatever gets you moving. Snap a pic, tag #BCFMWU and #StepUpForHim, and you’ll be entered to win premium union swag!

This campaign supports HeadsUpGuys, a UBC-based initiative offering tools like depression self-checks, stress tests, self-guided courses and over 100 real recovery stories. It’s a powerful resource for men and those who care about them. 

Let’s step up together for our brothers, dads, partners, sons and friends. Let’s show them they’re not alone.

Contest poster for your union bulletin board.